Which sporting goods retailer first introduced the 'Virtual Playground' technology allowing customers to test equipment in simulated environments before purchasing?

In recent years, sporting goods retailers have been revolutionizing the in-store experience with cutting-edge technology. From virtual reality fitting rooms to AI-powered product recommendations, the sports retail landscape is transforming how athletes and enthusiasts shop. This poll tests your knowledge of a groundbreaking retail innovation that changed how customers experience products before purchase.

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Nike with their 'House of Innovation' concept
Decathlon with their 'Sports Lab' experience centers
Under Armour's 'Performance Centers'
Adidas 'Creator Studio' retail concept