Which retail innovation, first widely implemented around 2012, allows customers to virtually try on products before purchasing and has been credited with reducing return rates by up to 40% for some retailers?

The retail landscape has been transformed by technological innovations that reshape how consumers interact with brands. One particular technology stands out for revolutionizing the try-before-you-buy experience without requiring customers to visit physical stores. Test your knowledge about this significant retail innovation that changed online shopping forever and helped retailers reduce return rates substantially.

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Augmented Reality (AR) virtual try-on technology
QR code-based size recommendation systems
AI-powered personal shopping assistants
Blockchain-verified product authenticity tracking