Which innovative product feature did Netflix first introduce in 2007 that fundamentally changed their business model and transformed the film & television industry?

Streaming services have fundamentally transformed how film and television content is distributed, consumed, and produced. The business models behind these platforms represent one of the most significant retail innovations in entertainment history, shifting from traditional theatrical releases and cable subscriptions to direct-to-consumer digital distribution. Test your knowledge about the product decisions that shaped this industry revolution!

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DVD rental subscription service with no late fees
Streaming video on demand (SVOD) service
Original content production with 'House of Cards'
Personalized recommendation algorithm