Which film is credited with revolutionizing modern product placement by featuring a prominent candy brand that saw a 65% sales increase after its strategic on-screen appearance?

Product placement has become a sophisticated marketing strategy in the entertainment industry, evolving from simple prop usage to strategic brand integration. This form of visual storytelling allows brands to connect with audiences in an organic context while providing financial support to productions. Test your knowledge about this intersection of retail marketing and entertainment that has shaped both industries.

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E.T. the Extra-Terrestrial (1982) with Reese's Pieces
Cast Away (2000) with FedEx and Wilson
Back to the Future (1985) with Nike and Pepsi
The Wizard (1989) with Nintendo products