Which innovative product marketing strategy resulted in a record-breaking 200% increase in ticket sales for the Broadway revival of 'Hamilton' in 2022?

In the competitive world of performing arts, innovative product marketing strategies can make the difference between a sold-out show and empty seats. Modern theaters and production companies are increasingly turning to cutting-edge technologies and marketing approaches to engage audiences. This trivia question explores how the performing arts industry is evolving its promotional tactics in the digital age. Test your knowledge of the intersection between performing arts and contemporary marketing trends!

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AR-enabled playbills that brought character backstories to life when scanned with smartphones
Limited edition NFTs that granted exclusive backstage access and memorabilia
TikTok challenge featuring audience members recreating iconic choreography
Location-based push notifications that offered dynamic pricing to nearby theatergoers