In 2009, which iconic food company quickly reversed its major logo and packaging redesign after intense consumer backlash about the new design looking too similar to a competitor?
In the competitive world of food and beverage marketing, some rebranding attempts become legendary success stories while others fall flat. This trivia question focuses on one of the most notorious packaging redesign failures in the soft drink industry, which cost millions but lasted only weeks before consumer backlash forced a reversal. How well do you know your food industry product design history?
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- Tropicana (owned by PepsiCo), whose new 'clean' design removed the iconic orange with straw image
- Kraft Macaroni & Cheese, whose simplified blue box design was criticized for looking like store brand products
- Hershey's Chocolate, whose redesigned Kiss wrapper was said to resemble Cadbury's purple packaging
- Doritos, whose minimalist bag design was rejected for looking too similar to Lay's potato chips
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