Which celebrity's partnership with Nike created the Air Jordan brand, generating over $5 billion annually and revolutionizing customer loyalty in athletic retail?

Celebrity endorsements and partnerships have transformed the retail landscape, creating some of the most successful product lines and marketing campaigns in history. These collaborations often lead to massive spikes in customer retention and lifetime value for brands. Test your knowledge about one of the most lucrative celebrity retail partnerships that changed the game for a major athletic brand!

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Michael Jordan
LeBron James
Serena Williams
Cristiano Ronaldo