Which packaging innovation revolutionized home movie viewing in the early 2000s, helping studios create special 'Collector's Editions' with unique designs and bonus features?

In the film industry, packaging design isn't just about physical products—it extends to how movies are presented to audiences through marketing materials, merchandise, and promotional content. The packaging decisions made by studios can significantly impact a film's market performance and audience perception. This trivia question explores a notable packaging innovation that changed how movies are marketed and distributed.

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DVD Digipack (book-style packaging that could include multiple discs and booklets)
VHS Clamshell Case (plastic protective case for premium releases)
Movie Download Cards (physical cards with digital download codes)
Film Cell Display Cases (packaging containing actual frames from the film print)