Which architectural firm's 2017 rebranding involved dropping the ampersand from its name and adopting the slogan 'Design with Purpose' to reflect its commitment to sustainable design?

Architecture firms are increasingly developing distinctive brand identities to stand out in the competitive design market. From memorable slogans to strategic rebranding efforts, architectural practices have evolved from simple partnerships to global brand powerhouses. Test your knowledge about famous architectural brand transformations that reshaped how design firms present themselves to the world.

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• Skidmore, Owings & Merrill (SOM) to Skidmore Owings Merrill
• Gensler & Associates to Gensler
• Perkins+Will to Perkins&Will
• HOK Sport Venue Event to Populous

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