Which gaming platform hosted the first million-dollar virtual product launch event that featured real-time purchasable items and influenced modern in-game purchase systems?

The gaming industry has pioneered innovative marketing strategies within virtual environments, creating new paradigms for brand engagement. One groundbreaking campaign fundamentally changed how companies viewed in-game advertising and virtual world marketing. Test your knowledge of this pivotal moment in gaming marketing history that bridged the gap between virtual economies and real-world commerce.

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Second Life (2006 - American Apparel's virtual store)
World of Warcraft (2005 - Blizzard's Trading Card Game integration)
PlayStation Home (2008 - Red Bull branded content)
Habbo Hotel (2003 - Coca-Cola virtual vending machines)