Which publishing house's 1997 rebranding strategy famously created distinctive color-coded covers for classic literature, resulting in a 400% sales increase and revolutionizing how classics are marketed to modern readers?

In the publishing industry, brand identity revival can dramatically impact a dormant author's legacy or series. When executed well, these revivals can introduce classic works to new generations, create fresh revenue streams, and even spawn transmedia franchises. This poll tests your knowledge of one of the most successful literary brand revivals in recent history - a case study in how strategic rebranding can breathe new life into cultural treasures.

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Penguin Books with their Penguin Classics redesign
HarperCollins with their Perennial Modern Classics series
Random House with their Vintage Classics collection
Oxford University Press with their Oxford World's Classics rebrand