In what year did Ford discontinue the Edsel automobile line, which became one of the most famous product failures in history and lost the company an estimated $350 million (equivalent to $3.4 billion in 2023)?

While many products stand the test of time, others become infamous examples of marketing missteps. The history of retail and product development is filled with fascinating failures that companies would rather forget but that continue to provide valuable lessons for modern business. Test your knowledge of one of the most notorious product failures in American business history!

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1959
1965
1953
1971