Which celebrity's cosmetics brand reached a billion-dollar valuation in just 3 years, pioneering the celebrity-to-direct-consumer business model that revolutionized the beauty industry?

Celebrity entrepreneurship has transformed the retail landscape with stars leveraging their personal brands into massive business empires. From cosmetics to fashion to spirits, these famous personalities have disrupted traditional retail models and created some of the most successful direct-to-consumer brands in recent history. Test your knowledge about one of the most impressive celebrity brand success stories!

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Rihanna with Fenty Beauty
Jessica Alba with The Honest Company
Gwyneth Paltrow with Goop
Kim Kardashian with KKW Beauty