Which global coffee company deliberately positioned its brand using the 'Siren' figure from Greek mythology as part of a strategic marketing decision to evoke specific associations?

Throughout history, mythological archetypes have shaped storytelling and cultural identities. Today, savvy marketers leverage these same powerful archetypes to position brands in the collective consciousness. This trivia question explores how one major company strategically embraced mythology in its brand positioning to create one of the most recognizable identities in the business world.

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Starbucks, using the twin-tailed mermaid (siren) to symbolize the seafaring history of coffee and the allure of their product
Peet's Coffee, using the siren to represent the Mediterranean origins of coffee culture and trading routes
Costa Coffee, incorporating the siren to highlight their commitment to sustainable ocean conservation efforts
Dunkin', featuring a stylized siren as part of their rebranding effort to appeal to a younger demographic