Which digital marketing innovation resulted in a 35% increase in under-30 ticket buyers for Broadway shows in 2022?

The performing arts industry has undergone significant digital transformation in recent years, especially following global theater closures. Broadway and other major theater districts have embraced innovative digital marketing strategies to reconnect with audiences and attract new theater-goers. Test your knowledge about how performing arts venues and productions are leveraging digital platforms to enhance audience engagement and ticket sales.

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• TikTok-exclusive behind-the-scenes content and dance challenges created by cast members
• Virtual reality theater tours available through dedicated performing arts apps
• AI-powered personalized email campaigns based on previous show attendance
• Interactive Instagram filters allowing users to 'try on' costumes from popular shows

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