Which packaging innovation was initially rejected by Coca-Cola executives as too radical, but went on to become one of the most successful packaging redesigns in history?

Throughout history, packaging innovations have revolutionized how products reach consumers and changed entire industries. From preservation breakthroughs to environmental game-changers, clever packaging has often been as important as the product itself. Test your knowledge about a landmark packaging innovation that transformed commerce and consumer behavior!

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The contour bottle (1915)
The pull-tab aluminum can (1963)
The plastic PET bottle (1978)
The six-pack carrier (1923)