Which major gaming company pioneered the first large-scale AR retail experience that allowed customers to virtually try gaming peripherals before purchase using just their smartphones?

The gaming industry has been at the forefront of adopting augmented reality (AR) in retail experiences, transforming how players discover, try, and purchase games and gaming hardware. This innovative approach has changed traditional retail spaces into interactive gaming zones. Test your knowledge about a groundbreaking AR retail initiative that changed how gamers shop!

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Razer with their 'RazerVision' AR app that launched in 2019, allowing users to virtually place and test gaming chairs, keyboards, and headsets in their home setup
Nintendo with their 'Nintendo PlaySpace' technology that debuted in 2020, letting users project virtual Switch accessories onto their existing gaming environment
Sony PlayStation with their 'PS Reality' platform from 2018 that used AR markers on store floors to display virtual gaming peripherals in physical retail locations
Microsoft Xbox with their 'Xbox Holographic' system launched in 2021 that integrated with HoloLens to showcase virtual gaming accessories in select Microsoft Stores