Which bold branding decision did Netflix make in 2013 that transformed it from a content distributor to a content creator, fundamentally changing its brand identity in pop culture?

Streaming services have transformed how we consume entertainment, becoming central to pop culture. These platforms don't just distribute content—they've become powerful brands that shape trends and viewing habits worldwide. This poll tests your knowledge about a pivotal retail branding strategy that changed the entertainment landscape forever and set the stage for the streaming wars we see today.

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Releasing all episodes of 'House of Cards' at once, introducing the concept of binge-watching to mainstream culture
Launching a mobile-only subscription tier that prioritized smartphone viewing
Creating the Netflix Prize competition, crowdsourcing its recommendation algorithm improvement
Introducing the 'Netflix and Chill' slogan as its official marketing campaign