Which wildlife conservation organization pioneered the 'Adopt an Animal' retail program that has since been replicated worldwide as a successful conservation funding model?

Test your knowledge about innovative retail strategies in the animal conservation sector! Many wildlife organizations and zoos have developed creative approaches to merchandise and retail experiences that both generate revenue and promote conservation awareness. This trivia question focuses on a groundbreaking retail campaign that changed how conservation merchandise is marketed.

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World Wildlife Fund (WWF)
Wildlife Conservation Society (WCS)
Conservation International
National Wildlife Federation