Which candy brand reportedly saw a 65% sales increase after its iconic placement in Steven Spielberg's 'E.T. the Extra-Terrestrial' (1982), setting a new precedent for retail brand positioning in films?

Product placement in films and TV shows has become a sophisticated marketing strategy worth billions annually. From subtle brand integrations to memorable character associations, these strategic placements influence consumer behavior and create cultural touchpoints. This poll tests your knowledge about one of the most lucrative product placement deals in cinema history that transformed both the featured brand and how Hollywood approaches retail partnerships.

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Reese's Pieces
M&M's
Skittles
Hershey's Kisses