Which innovative ticket pricing strategy was first widely adopted by Broadway theaters in the early 2000s that fundamentally changed how performing arts venues price their shows?

The performing arts industry has seen significant changes in ticket pricing strategies over the decades. From traditional flat-rate ticketing to today's dynamic pricing models, theaters and performance venues have adapted to maximize both attendance and revenue. This trivia question explores a pivotal innovation in theatrical ticket pricing that transformed how performing arts venues approach revenue management.

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Premium pricing (charging significantly more for best seats)
Rush tickets (discounted same-day tickets)
Subscription model (season ticket packages)
Dynamic pricing (adjusting prices based on demand)