Which major brand's famous slogan "Just Do It" was reportedly inspired by the last words of convicted murderer Gary Gilmore before his execution?

Brand slogans can become so iconic that they transcend advertising to become part of our cultural vocabulary. Behind many of these famous taglines are fascinating stories of marketing innovation, strategic pivots, or even happy accidents. Test your knowledge about the origins of some of the world's most recognizable marketing phrases and how they helped shape consumer behavior and brand perception. This question examines the interesting backstory of one particularly successful slogan that transformed a company's market position.

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Nike
Adidas
Under Armour
Reebok