Which controversial product launch tactic did Nike use with the original Air Jordan 1 sneakers in 1984-85 that dramatically boosted their popularity?

Product launches in the sports industry can make or break a brand's future. When Nike launched the Air Jordan line in 1984, they used a specific marketing strategy that revolutionized sports product launches forever. This poll tests your knowledge about one of the most successful product launch strategies in sports history, which continues to influence how athletic brands introduce new products today.

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Deliberately violating NBA uniform rules, paying Michael Jordan's $5,000 fine for each game, and featuring the ban in advertisements
Creating artificial scarcity by limiting the initial production run to only 10,000 pairs nationwide
Offering a lifetime endorsement guarantee that would pay Jordan even if he suffered a career-ending injury
Introducing a revolutionary 'try-before-you-buy' program allowing high school players to test the shoes for a week