Which advertising slogan, created in 1975, is credited with saving the Broadway theater industry during a major economic downturn and is still used in performing arts marketing today?

The performing arts industry relies heavily on memorable branding and marketing to attract audiences. Theater productions, dance companies, and orchestras develop distinctive identities that resonate with patrons. This poll tests your knowledge of a famous theater advertising campaign that revolutionized how Broadway shows market themselves to potential audiences. Can you identify the groundbreaking slogan that changed performing arts marketing forever?

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• "The Lion King: Experience the Pride"
• "Hamilton: The Revolution Begins"
• "Broadway: The Great White Way"
• "I Love New York" (created for the Broadway League's campaign)

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