Which global retail brand launched the 'Homegrown' initiative that sources products from artisans practicing endangered cultural crafts and displays QR codes linking to videos about the artisan's cultural heritage?

Brands are increasingly incorporating cultural traditions into their marketing strategies to connect with consumers on a deeper level. This approach, known as cultural heritage marketing, helps brands stand out in saturated markets while preserving traditional practices. How well do you understand how major retail brands have leveraged cultural traditions in their brand identity and marketing campaigns? Test your knowledge about the intersection of cultural heritage and retail branding!

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West Elm
IKEA
Anthropologie
Pottery Barn