Which linguistic device was specifically cited by Nike's advertising team as the primary reason for the effectiveness of their 'Just Do It' slogan when it was created in 1988?

Brand slogans are powerful linguistic tools that can make or break a company's identity in the marketplace. The most successful slogans leverage specific linguistic features—including phonetic devices, semantic precision, and cultural resonance—to create memorable, persuasive messaging. This poll tests your knowledge about how language science has influenced some of the world's most recognized brand taglines, and what makes them stick in our collective consciousness.

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Imperative mood structure creating a direct command to the consumer
Trochaic meter (stressed-unstressed pattern) creating rhythmic memorability
Consonance with repeating 'J' and 'D' sounds enhancing phonetic cohesion
Lexical minimalism leveraging the psychological power of three-word phrases