Which fast food chain's loyalty program saw unprecedented growth after partnering with Travis Scott in 2020, creating what became known as 'The Travis Scott Meal' phenomenon?

In today's celebrity-driven marketplace, brands fight for consumer attention by partnering with pop culture icons. These partnerships can transform customer loyalty programs from mundane point-collecting exercises into cultural phenomena. This trivia question explores one of the most successful pop culture loyalty program collaborations that changed how fans interact with a major brand.

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• McDonald's
• Burger King
• Wendy's
• Taco Bell

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