Which major sports brand first launched a mobile app feature that allowed customers to virtually try on shoes using augmented reality (AR) technology?

The sports retail landscape has undergone massive transformation in recent years. Major athletic brands have had to pivot their strategies to meet changing consumer behaviors, particularly in mobile commerce. This trivia question focuses on a pivotal mobile commerce initiative that changed how consumers interact with sports products. Test your knowledge of how digital innovation has reshaped the athletic retail experience!

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Nike with its Nike Fit AR feature
Adidas with its Adidas Virtual Try-On
Under Armour with its UA Mirror technology
Puma with its Puma Fit AR experience