Which major retailer hired a team of linguists in 2018 to develop a proprietary 'sonic brand language' that works effectively across 30+ languages and cultures?

Branding and language go hand in hand in the retail world. Companies invest significantly in linguistic research to create brand names, slogans, and marketing copy that resonate across cultures and languages. This trivia explores how major retailers have leveraged linguistics and language science to enhance their brand value and global recognition. Test your knowledge about the intersection of linguistics and retail brand strategy!

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Amazon - with their 'Alexa Voice Profile' initiative
Mastercard - with their 'Sonic Brand Identity' project
IKEA - with their 'Phonetic Retail Experience' program
Unilever - with their 'Global Voice Architecture' system