Which company launched the first modern retail loyalty program using plastic cards with magnetic stripes to track purchases and reward customer spending?

Modern retail loyalty programs have revolutionized how brands retain customers and gather valuable consumer data. While most shoppers today participate in multiple loyalty programs, few know the fascinating history behind these now-ubiquitous marketing tools. Test your knowledge about the origins of customer loyalty initiatives that have transformed the retail landscape and continue to influence consumer behavior patterns worldwide.

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American Airlines (AAdvantage program)
Tesco (Clubcard)
American Express (Membership Rewards)
The Advantage Group (Canadian Tire Money on Cards)