Which celebrity completely transformed their personal brand by launching a cosmetics company in 2017 that reached a valuation of $1.2 billion in just 3 years?

Throughout history, certain celebrities have masterfully reinvented their personal brands, creating lasting legacies and business empires. These transformations represent some of the most fascinating case studies in brand storytelling and evolution. Test your knowledge about these famous personal brand pivots that changed entertainment, business, and pop culture forever!

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• Rihanna with Fenty Beauty
• Lady Gaga with Haus Laboratories
• Jessica Alba with The Honest Company
• Selena Gomez with Rare Beauty

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