Which film franchise pioneered the 'transmedia marketing' approach by creating an elaborate online alternate reality game (ARG) called 'Why So Serious?' that engaged millions of fans months before the film's release?

The film industry spends billions on marketing blockbusters each year. Behind every successful movie franchise lies carefully crafted marketing campaigns that build anticipation and drive ticket sales. This poll tests your knowledge about one of the most innovative film marketing strategies that changed how movies are promoted. Think you know your film marketing history? Test your industry knowledge with this challenging question!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

• The Dark Knight (2008)
• Avatar (2009)
• The Matrix Reloaded (2003)
• The Blair Witch Project (1999)

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