Which scientific neuromarketing technology was first used by a major retailer to track customer eye movements and optimize product placement in 2007?

In today's competitive retail landscape, science plays a crucial role in understanding consumer behavior. Neuromarketing combines neuroscience and marketing to measure physiological and neural signals to gain insights into customers' motivations, preferences, and decisions. Many major retailers now employ these scientific techniques to optimize their stores and product displays. Test your knowledge about this fascinating intersection of science and retail innovation!

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Functional Magnetic Resonance Imaging (fMRI)
Tobii Eye-Tracking System
Electroencephalography (EEG) Headsets
Galvanic Skin Response (GSR) Sensors