Which experiential marketing strategy did the Royal Shakespeare Company pioneer in 2016-2017 that revolutionized audience engagement with classic theater?

Test your knowledge about innovative experiential marketing strategies in the performing arts industry! In today's competitive entertainment landscape, theaters, dance companies, and concert venues are finding creative ways to engage audiences beyond traditional performances. This poll explores how performing arts organizations use experiential marketing to create memorable connections with patrons and enhance the overall artistic experience.

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The Tempest collaboration with Intel using real-time motion capture technology that rendered a digital character (Ariel) responding live to an actor's movements
A city-wide interactive treasure hunt where participants solved Shakespeare-themed puzzles using a mobile app to unlock free performance tickets
Virtual reality headsets that allowed remote audiences to experience performances from the perspective of characters on stage
Pop-up 'emotion booths' where theatergoers could record their reactions to performances, which were compiled into interactive art installations