Which luxury fashion brand launched the first dedicated retail innovation lab called 'Farfetch Store of the Future' that pioneered connected retail technology merging online and offline shopping experiences?

In the competitive world of luxury retail, innovation labs have become critical to maintaining market relevance and customer engagement. These dedicated spaces allow brands to experiment with cutting-edge technologies, develop new customer experiences, and reimagine the future of luxury shopping. Test your knowledge about which prestigious fashion houses and luxury retailers are pioneering these innovation initiatives.

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• Farfetch
• LVMH (Dream Assembly)
• Burberry (Burberry Digital)
• Kering (K Lab)

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