Which candy experienced a 65% sales increase after appearing in Steven Spielberg's 1982 film 'E.T. the Extra-Terrestrial', despite initially refusing to allow their product to be used in the movie?

Product placement in movies has become a massive marketing strategy in pop culture, sometimes creating iconic moments that boost brands to legendary status. Some product placements have been so effective they've revived declining brands or created cultural phenomena. Test your knowledge about these memorable pop culture product placement moments that changed retail marketing forever!

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Reese's Pieces
M&Ms
Skittles
Hershey's Kisses