Which film franchise pioneered the 'Ultimate Collector's Edition' retail strategy that bundled theatrical releases with exclusive physical collectibles, influencing how studios approach merchandise packaging today?

In today's competitive entertainment landscape, studios and streaming platforms are constantly innovating their retail strategies to maximize revenue beyond ticket sales and subscriptions. Product bundling and exclusive merchandise have become critical components of film and TV marketing campaigns, creating additional revenue streams and deepening fan engagement. Test your knowledge about how the film industry has revolutionized its retail approach in recent years!

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• Star Wars (with Kenner/Hasbro partnership in 1977)
• Harry Potter (with Warner Bros. Studio Tour London merchandise in 2012)
• Marvel Cinematic Universe (with Disney's Phase One Collector's Set in 2008)
• Lord of the Rings (with New Line Cinema's Extended Edition DVD sets in 2002)

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