Which linguistic technique was specifically employed when naming the dictionary brand 'Merriam-Webster' to enhance its credibility and brand recognition?

Brand recognition in linguistics is a fascinating intersection of marketing and language science. Major companies invest heavily in creating names that are phonetically appealing, memorable, and evoke specific emotions or associations. From sound symbolism to morphological construction, linguistic principles play a crucial role in successful branding strategies. This poll tests your knowledge about how language science influences some of the world's most successful brand names.

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Eponymy (using the founders' surnames)
Phonesthetic clustering (using sound patterns that suggest precision)
Neologism (creating an entirely new word)
Portmanteau (blending two existing words)