Which major company spent approximately $100 million on a logo redesign in 2010, only to revert to its previous logo after just one week due to overwhelming customer backlash?

Throughout business history, some major brands have faced significant public backlash after redesigning their iconic logos. These rebranding efforts, sometimes costing millions in design and implementation, occasionally result in companies reverting to their original logos due to consumer rejection. Test your knowledge about one of the most notorious logo redesign failures that taught valuable lessons about brand equity and consumer attachment.

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Gap
Pepsi
Tropicana
Instagram