Which innovative product launch strategy first enabled mass personalization of religious texts, allowing customers to create individualized sacred books with selected teachings in 2018?

In today's digital age, traditional religious texts and philosophical works have undergone significant transformations in how they're marketed and distributed. Publishers of religious content have adapted various strategies to reach modern audiences while maintaining the integrity of sacred texts. This trivia question explores a groundbreaking product launch strategy that revolutionized how religious texts connect with contemporary readers.

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The Sacred Pages Project by Penguin Random House, offering customizable religious anthologies with personal reflection spaces
Illuminated Scripture Initiative, where AI-generated calligraphy created unique artistic renderings of selected verses
American Bible Society's YouVersion 2.0, allowing users to compile physical books from their digital favorite passages
HarperCollins' Divine Selection service, which printed religious texts with personalized commentary from chosen scholars