Which architectural firm pioneered the use of virtual reality (VR) as a standard marketing tool for client presentations, leading to widespread industry adoption around 2014?

Throughout history, certain architectural firms have revolutionized how design services are marketed to clients and the public. This poll tests your knowledge of groundbreaking marketing campaigns that transformed how architectural services are promoted and perceived. From digital innovations to memorable slogans, these campaigns changed the industry's approach to client acquisition and brand positioning.

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Gensler with their 'Experience First' campaign
Foster + Partners with their 'Design Reality' initiative
Zaha Hadid Architects with their 'Immersive Architecture' program
SOM with their 'Future Vision' marketing platform