Which groundbreaking marketing campaign in the 1990s revolutionized amateur astronomy by making computerized telescopes accessible to beginners?

Astronomy product marketing has evolved dramatically over the centuries. From simple handheld spyglasses to sophisticated computerized telescopes, manufacturers have employed fascinating strategies to popularize stargazing equipment. This trivia question explores a pivotal marketing campaign that transformed how amateur astronomy equipment was perceived and sold to the public, creating a boom in the hobby that continues to this day.

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Celestron's 'NexStar Go-To' campaign that positioned computerized telescopes as user-friendly with their 'push-button astronomy' slogan
Meade's 'Deep Space Explorer' campaign featuring celebrity astronomers demonstrating telescope use on late-night television
Orion's 'Stars in Your Hands' campaign that offered free astronomy courses with every telescope purchase
Bushnell's 'Cosmic Connection' campaign that partnered with NASA to promote consumer telescopes during major space missions