Which pharmaceutical company launched the first FDA-approved direct-to-consumer (DTC) television ad for a prescription drug in 1997, revolutionizing medical product marketing?

In the competitive pharmaceutical industry, digital marketing strategies have evolved dramatically to connect medical products with healthcare providers and patients. One groundbreaking campaign changed the landscape of how prescription medications are advertised directly to consumers. Test your knowledge about this significant shift in pharmaceutical marketing that transformed how medical products reach their intended audiences.

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Pfizer for Lipitor
Schering-Plough for Claritin
Eli Lilly for Prozac
Johnson & Johnson for Tylenol