Which major astronomy equipment retailer dramatically increased its market share by rebranding with a distinctive blue supernova logo in 2019, leading to a 78% growth in telescope sales?

The astronomy industry has seen remarkable retail growth in recent years, with telescope sales and stargazing equipment reaching new heights. Companies in this specialized market have developed unique branding and retail strategies to capture the imagination of amateur astronomers and space enthusiasts alike. How well do you know the business side of the stars? Test your knowledge of astronomy retail and branding with this challenging question!

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Celestron Galaxy
Orion Telescopes & Binoculars
SkyWatcher Nova
Meade Instruments