Which celebrity's cosmetics line broke e-commerce records by selling out completely within minutes of its first launch in 2015, pioneering the direct-to-consumer celebrity beauty brand model?

Many celebrities have ventured beyond their primary careers to create signature products that have become massive retail successes. These celebrity-branded items often leverage star power to drive consumer behavior and build customer loyalty. From cosmetics to clothing lines, spirits to tech gadgets, famous people have left their mark on retail. Test your knowledge about these celebrity entrepreneurial ventures that transformed their personal brands into retail empires.

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• Kylie Jenner (Kylie Cosmetics)
• Rihanna (Fenty Beauty)
• Lady Gaga (Haus Laboratories)
• Selena Gomez (Rare Beauty)

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