Which marketing campaign helped a product achieve the Guinness World Record for 'fastest-selling consumer electronics device'?

The Guinness World Records has cataloged some of the most incredible achievements in product marketing and retail history. Behind many record-breaking products lie fascinating marketing strategies that helped them achieve global recognition. This trivia tests your knowledge about the marketing campaigns and product launches that led to world record-breaking success. Can you identify which campaign strategy helped a product earn its place in the record books?

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Apple's 'Think Different' campaign for the iPad 2, which sold 15 million units in its first quarter
Microsoft's 'Jump In' campaign for the Xbox Kinect, which sold 8 million units in its first 60 days
Sony's 'This is Living' campaign for PlayStation VR, which sold 5 million units in its first month
Samsung's 'The Next Big Thing' campaign for the Galaxy S4, which sold 20 million units in its first 3 weeks