Which innovative marketing campaign technique revolutionized Broadway ticket sales in the 2010s, making shows more accessible to younger audiences?

The performing arts industry relies heavily on effective marketing campaigns to attract audiences. From Broadway shows to local theater productions, marketing strategies can make or break a performance's success. Test your knowledge about how the performing arts industry has innovated in their marketing approaches to engage audiences and fill seats.

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Digital lottery systems offering deeply discounted tickets through mobile apps
Augmented reality posters that came to life when scanned with smartphones
Free backstage tours for anyone who shared the show on social media
Subscription-based unlimited theater access passes for monthly fees