Which famous linguistics-focused rebranding disaster occurred when a major dictionary publisher attempted to rename itself but failed to conduct proper cross-cultural linguistic analysis?

In today's global marketplace, language and linguistics play a crucial role in brand strategy success. Companies invest millions in linguistic research to ensure their product names, slogans, and marketing materials resonate across cultures and languages. This poll tests your knowledge of how language shapes brand identity in the international market and the linguistic considerations that drive successful global branding campaigns.

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Oxford Dictionary's 2011 'Lexico' rebrand that meant 'failure' in several Slavic languages
Collins' 2008 'Verbatim' campaign that created vulgar connotations in multiple Romance languages
Merriam-Webster's 2013 'Definitive' slogan that translated to a profanity in Mandarin Chinese
Cambridge Dictionary's 2015 'Lingua' rebrand that unintentionally referenced a sexual term in Portuguese