Which retail mapping technology allows businesses to visualize demographic, spending, and behavioral data as 'heat maps' across geographical regions to identify optimal store locations?

Test your knowledge about the latest advancements in geographical retail technology! The way businesses map and analyze location data has transformed retail strategy worldwide. From site selection to customer targeting, geospatial technology is revolutionizing how retailers understand their markets. This question explores an innovative mapping technology that's changing how retailers visualize customer data across different regions.

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Geographic Information Systems (GIS)
Radio Frequency Identification (RFID)
Near Field Communication (NFC)
Electronic Shelf Labels (ESL)