Which Broadway musical was the first to use a viral TikTok challenge as a major component of its marketing campaign, resulting in over 100 million views and significantly boosted ticket sales?

Broadway shows have transformed their marketing strategies dramatically over the decades. From traditional playbills to digital campaigns, the performing arts industry has embraced innovative advertising approaches to attract audiences. This trivia question focuses on a groundbreaking digital marketing campaign that changed how Broadway shows connect with potential theatergoers. Test your knowledge of performing arts marketing evolution!

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Six: The Musical
Hamilton
Dear Evan Hansen
Moulin Rouge! The Musical